Salone del Mobile of Milan - Fuorisalone, April 2017 (Via Palermo 1, Milano, Italy)
Lagoon makes its international debut in Italy at the Salone del Mobile of Milan. The Taiwanese Lagoon company presents its new outdoor products, developed in cooperation with the Italian designers Baldessari e Baldessari and Wang Shih Chun / Bod Design Taiwan.
(▲The Papillon chair is available in four colours, allowing several combinations between the shell and the structure, while maintaining a light and original layout.)
（▲The petal shape of “Angel’s Trumpet” can naturally diverse the water flowing off. It gets no puddle on the chair surface and easily get it dry and clean.）
A corporate strategy arising from Lagoon’s new design-oriented philosophy, focused on starting new business relationships in Europe. The company was fully aware of the importance of adopting international design concepts, and decided to cooperate with several designers for the first time in its history.
“Animated Color“ by Lagoon, is a colorful, lively, friendly and dynamic exhibit setting-up set, consisting of six "small theaters" that house the new Lagoon collection pieces.
A micro-architecture that winds through the space with a modulated exhibit set-up which allows for a comprehensive view of the whole and, at the same time, a detailed view, enhancing the fine details of the exhibited products. A mix of colors, light and mood, evoke an increasing and growing desire for a pleasant outdoors feeling, worth experiencing.
Lagoon, with a turnover of USD183 million/ year, led by its CEO Peter Liu, is part of the Merry Yard International Enterprise Corporation, one of the leading Taiwanese groups, with over thirty years of experience, covering several product sectors in different areas, from furnishing, footwear and electronics, to hardware and toys.
The collections, already listed in the catalogue, include several plastic indoor and outdoor pieces of furniture, such as chairs, tables and rattan effect couches, all characterized by simple and functional lines, carefully studied proportions and accessible prices.
（With its innovative functions, JOYOUS chair has different heights: Stool, Bar Chair, & Counter Stool, which are suitable for various home space and purpose, even fitting the commercial spaces. ）
Lagoon has at its disposal the most advanced moulding technologies, thanks to large corporate investments, with eight assembly lines and a production capacity of one million pieces per year; furthermore, the company has an environmentally sustainable ethic; its products can be easily disassembled and are produced with eco-friendly materials, in compliance with international safety standards and certifications.
> Exhibit designed by Baldessari e Baldessari
> New products:
Zigozago Evo / Zigozago Armchair/ Zigozago Table- designed by Baldessari e Baldessari
Papillon / Angel’s Trumpet - designed by Wang Shih Chun/Bod design Taiwan
Joyous-Stool/Counter Stool/ Bar chair – design by the Lagoon In-House Design Team Taiwan
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