誰是美國有錢人心中「最頂級的連鎖餐廳」？美奢華組織針對身價超過2千萬美元的消費者做調查，茹絲葵（Ruth's Chris Steakhouse）奪冠；而在流行連鎖餐廳中，義大利菜餐廳Olive Garden奪冠，美式Applebee's亞軍，澳美克（Outback Steakhouse）則居季軍。
該報導認為，茹絲葵從食物品質、美味程度、服務與裝潢都獲消費者肯定，強調「茹絲葵提供了一個美好的餐飲經驗」。幸運的是，台北與高雄都有茹絲葵餐廳，消費者有機會享受這美好的經驗。
流行的連鎖餐廳中，Olive Garden以便利性與價值感獲勝，調查中有36%有錢人曾前往用餐，消費者認為「Olive Garden餐飲水準高於定價，吃起來有超值的感覺」。而在台北也有分店的澳美克牛排，則因餐飲品質佳獲得季軍，台灣套餐售價約400～1,000元不等。
亞軍的Applebee's和獲得第4名的Chili's、第6名的T.G.I. Friday's同為美式餐廳，報告中認為美式餐廳皆提供了便利性與良好食物品質。而專賣海鮮的Red Lobster獲得第5名。Chili's、T.G.I. Friday's目前在台皆有分店，也相當受到消費者歡迎。
報告中認為連鎖餐廳最重要的是「維持每間餐廳口味與服務一致」，這一點特別肯定茹絲葵開任何店都經過評估與訓練，也建議流行餐廳要維持口味相同，讓人「嘗美食而非便利性」。
同場加映：英文原文版的報導
Luxury Institute Survey:
High Net-Worth Consumers Rank Ruth's Chris Steakhouse
as "Best of the Best" Fine Dining National Restaurant Chain
NEW YORK, NY -- (Marketwire) -- 06/25/09 -- High net-worth Americans rate the food, service and overall dining experience at Ruth's Chris Steakhouse "Best of the Best" among the 20 most popular fine dining national restaurant chains. Furthermore, according to the latest Luxury Institute "WealthSurvey: Food and Dining Habits of Wealthy U.S. Consumers," diners with an average annual income of $336,000 and an average household net-worth of $2.2 million say that the current economic climate hasn't diminished the bi-weekly frequency of their out-of-home dining. The questions were developed in cooperation with Concrete Marketing Solutions.
While wealthy diners identify Ruth's Chris Steakhouse as the priciest chain restaurant, the Florida-based steakhouse's superior ratings for food quality and service secure it as the top overall restaurant.
Often, dining out is a matter of convenience for the wealthy, and when it is, they seek value. Olive Garden has been the most popular destination over the past year, and was visited by 36 percent of these elite diners. Other popular restaurants include:
-- Applebee's (30 %)-- Outback Steakhouse (28 %)-- Chili's (27 %)-- Red Lobster (27 %)-- TGI Friday's (25 %) "The nature of what constitutes a fine dining experience -- well-presented and delicious food that's served flawlessly in an environment that pleases all the senses -- does not change simply because of the business cycle," said Milton Pedraza, CEO of the Luxury Institute. "This comes directly from the types of diners who don't mind spending $300 or $400 on a dinner for two with a bottle of nice wine and dessert."
Two-thirds of the wealthy say that Italian food is their favorite restaurant fare, adding to the appeal of Maggiano's Little Italy, the second most popular chain that also ranks in the top three for food quality, service and restaurant décor. Portland seafood chain McCormick & Schmick's finishes first for décor, second for service and third for overall experience behind Ruth's Chris and Maggiano's.
Moderately priced chain PF Chang's China Bistro received high marks for food quality -- finishing third behind Maggiano's and Ruth's Chris -- and earned a fourth-place ranking for overall dining experience.
The study also shows that forty percent of wealthy diners read reviews on the Internet, with Zagat being the most popular online restaurant advisory and with one in six turning to Dine.com. Popular magazine sources of reviews are:
-- Food and Wine (32 %)-- Bon Appetit (30 %)-- Gourmet (22 %)-- Wine Spectator (15 %) About the Luxury Institute (www.LuxuryInstitute.com)
The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research and consulting services that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the LuxuryBoard.com (www.LuxuryBoard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs.
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